I'm a Creative Lead and Art Director with 15+ years experience developing brand strategy, concept design and art direction for key art and marketing campaigns across digital, print, motion and environmental channels.

I've led the creative development of major campaigns end-to-end, from concept through to delivery, briefing and directing photographers, illustrators, stylists and retouchers to bring each vision to life.

Mentoring and developing designers sits at the centre of how I work, alongside signing off on creative output to maintain a consistently high standard across a busy in-house studio. Accessibility and inclusive representation are embedded in my process, and I've built strong proficiency in AI-assisted creative tools to rapidly explore concepts and bring ideas to life.

I'm a clear communicator and collaborative partner, skilled at writing comprehensive briefs, presenting creative direction to senior stakeholders, and building trust and alignment across complex teams, from internal marketing and editorial through to external production companies and talent. My work has been recognised with multiple industry awards, including Gold at the World Promax/BDA Awards and Promax Australia & New Zealand.