Eat the Invaders Keyart

I concepted this campaign, briefed the photographer, styled the shoot, directed the retouching, and oversaw rollout across all assets.

As invasive species drive unprecedented extinctions and devastate our native environment, should we be learning to catch, cook, and eat them? Eat the Invaders poses the question through host Tony, placed in a stark but beautiful tableau juxtaposed against something deliciously disgusting.

Senior Creative - Lucinda Clift  | Photographer - Mia Mala McDonald  | Retoucher - Nicko Mueller

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