For Play School's 60th anniversary, I redesigned the iconic logo — evolving it without straying too far from the version audiences know and love. A key part of the brief was accessibility: the previous logo didn't meet accessibility requirements, so the new design needed to. After exploring a wide range of options, I landed on retaining the block shapes for the digital version, then art directed the 3D and animated versions that appear in the title sequence.

Below examples of the logo insitu (not designed by me)